ANTI-INDENTITES: Traditional Publishing and UFO Believers

You hear it all the time: I like a book. I like to feel that paper in my hands. Great, I always say. There is no other answer. It’s what they say they like and I believe them.

Then there are people in and around the trade publishing world that say weird things about content all the time: like there isn’t a bear eating their drapes. They say things like “I’m writing the flap copy in my head now!” or “I’m writing a book about Silicon Valley but they don’t want to talk to me until I say I have a deal with a traditional publisher.” Whaaaa……? Did you just climb out of the crater in Roswell? Some of the coolest publishing on Earth comes out of Silicon Valley, the great disrupters of the Universe.

Within 2 -3 years, most reading will be done on a cellphone. It’s coming, it’s happening, it’s the next logical step. Everything will be on the cell or the home computer. People won’t carry an iPad and iPhone or Galaxy and Kindle or whatever combo they cary. They will want just one thing to carry and just one thing that is possible to lose. And if you don’t believe me, WHY DO YOU THINK AMAZON PUT OUT A CELLPHONE?

I’d like to read on the Glass, but I can’t afford it. A wristwatch might be fun if someone gave me special wizard glasses with long thick lenses. Hmmmmm… business idea? I just don’t know. But all of it is blowing wide open and to think otherwise is to see UFOs in the skies over Cleveland.

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