Lena Dunham’s “Circus Tour”: Dave Eggers did the real deal in 2000.

In 2000, Dave Eggers published a book called Heartbreaking Work of Staggering Genius. And it was. He was. He IS. I remember the scenes of flick-fights with his little brother Toph. He was raising the kid; their parents had died. Domestic tragedy and wild moody humor punctuate the book, feeling exactly like the ride of grief. I love that book.

For his first book tour – as a pretty much not-known guy – Eggers did a reading tour across country that featured regular folk in the place of Lena Dunham’s fabulous friends who will join her in a kind of stand up comedy/performance/discussion/ticket-price-includes-hardcover book event.

Eggers didn’t have fabulous friends. Or if he did, he wasn’t inviting them on his book tour. Instead, he invited local firefighters to do a demonstration of stop, drop and roll. Were there Shriners on mini-bikes blowing through the bookstore as well? I can’t remember the details, but they were all regular folk and it was funny and hip and it worked. He even put his editor’s phone number in the book and recommended every reader call it. We loved that.

Eggers came out of the gate a fully-formed, naturally great writer. His subjects are intimate and global at the same time. I loved his circus tour and think about it still.

Lena Dunham’s arc as a writer is yet to be seen. I know her circus tour will sell tons of books and be way fun, but will it forward Lena’s life as a writer? Doubtful. That happens one on one, with the reader.

Meeting sleepers. Mouth breathers. Drool.

You are never going to get anywhere is you don’t get any sleep: Life is simply not a Facebook start-up. Most of us have to run a long game and, if you have one brain cell in your body at 25 (believe me, I DIDN’T), I would have taken a lot better care of my insides. The outsides were fine. For the most part, I’ve just needed shampoo.

Today, I am a former underwear model turned disco queen turned publicist turned book publisher. What a horrific list. But, I have learned a little something about playing the long game: YOU HAVE TO SLEEP. No, you can’t do it when you’re dead. And it turns out it is cumulative so you can catch up on the weekend. But eventually, YOU HAVE TO SLEEP.

Your brain regenerates at night, working hard to establish new electrical pathways based on your newest experiences and learning. You have NEUROPLASTICITY (oh, everyone’s talking about it!), which means your brain is always forming, informing and reforming pathways. For this, YOU MUST SLEEP.

You can use Ambien or you can drink one of these http://amzn.to/1sLWNVU filled with beet greens, kiwi, unsweetened almond milk, raw honey, green tea, bananas, dark cacao power, cinnamon, lavender or chamomile teas and infusions, spinach, kale or fresh herbs, whatever pleases you, all chosen from a long list of hyper-relaxing foods.

Quit being so off calendar. Show up and be alert. Get sleep the night before. Let your brain work.

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