I’m a black ops publisher. I named the company Shadow Teams so that authors would understand that we come in, camouflaged faces and knives between our teeth, find that manuscript and WiFi connection and make a book. Then, we float off in search of more writers in distress. Our website gets a lot of hits from Afghanistan.
Being a black ops publisher means you need the latest tools before they hit the streets. You need to be on them, assessing their use for your client, and tossing it in the “stupid” or “useful” bin, depending. A Shadow Team is always learning the secrets of the competition – except if it’s Sony Pictures. Then we run away, vowing to never do what they did.
That is one definition of “shadow team.” Another definition of “shadow team” has to do with Silicon Valley: You hire the entire team away from a competitor and get a huge chunk of corporate knowledge. We did that too.
The most difficult aspect of this black ops publishing company is selling books. Since the highly structured, hugely anachronistic publishing industry began to fall in 2007, retail possibilities for books have all but dried up. You either place your book in that cyberspace landfill known as “amazon” or you email it to your friends so many times, they buy it and never invite you over again.
Try gumroad.com Consider it our Holiday Gift to you. Pull your book out of the amazon ghetto. Add bonus value to your core readers. Bundle books. Change your content or advertising copy. Get paid directly.