15 Points of Wisdom from “The Startup Whisperer”

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In Build the Fort, author Chris Heivly breaks down his personal childhood fort-building experiences and uses them as an analogy to his journey as co-founder of MapQuest (sold to AOL for 1.2 billion) as well as The Startup Factory (a seed-stage investor & mentorship program). The result: BUILD THE FORT: Why Five Simple Lessons You Learned as a 10-Year-Old Can Set You Up for Startup Success. (click on the title to buy)

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1.Most would-be founders stay inside the dream and never make the leap into reality.

2.Some entrepreneurs make the leap with unrealistic notions of how to maximize those first delicate steps.

3.By, definition, first-time founders have no context, feeling or understanding.

4.I am not aware of one business that exists solely inside your own head.

5.Over half the features you are thinking about will never be used yet paid for.

6.Your job is to find the most productive and efficient path to success for your product and business.

7.Pushing your idea out into the world gives the idea a life beyond just you.

8. Each socializing opportunity is a chance to hone your words.

9. Overwhelming me with detail before I have a chance to understand the big picture works against you.

10. The world is littered with decent products that never find a customer.

11.Your task as CEO is to garner the resources necessary to execute on your vision.

12. At its core, networking is a pay-it-forward exercise.

13. Entrepreneurial DNA has a built-in give-back component.

14. As an investor, I want to see that you need to make this idea work at any cost.

15. Your risk should be commensurate with my risk.

Want more Chris in addition to buying Build the Fort? Read his articles for Inc. Magazine here: http://www.inc.com/author/chris-heivly

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